Z H E N Y U W E I
My research focuses on decision neuro-science and in particular on why people conform to others in decision making.
As we know, human behavior is guided not only by subjective values or attitudes, but also by the perceived behavior of others, in particular by social norms.
However, we know little about how and why social influence on human decisions occurs. Therefore, I investigate the psychological and neural basis of social influence in decision making by combining game theory models with psychological and neuroscientific methods.